Call of Duty: Black Ops has beaten the previous record for launch day game sales in the UK, with retailers shifting 1.4 million copies of the FPS within 24 hours of its release.
Modern Warfare 2, the previous record holder, sold 1.23 million units over the equivalent period last year, generating £47.7m in revenue. Black Ops has hauled in £58m so far, representing an increase of 22 per cent in revenue terms, and 14 per cent in units sold, according to figures released by UKIE (as reported by MCV).
Presumably the extensive nationwide midnight launches helped to buoy sales; it's easier to beat a day one sales record if you start at midnight after all.
The numbers indicate consumers are paying on average £2.50 more than they did for launch copies of Modern Warfare 2 last year, despite both games having an RRP of £54.99. This equates to a price hike at more than double the current rate of inflation as measured by the consumer prices index and means that the latest CoD is roughly £1 more expensive than last year in real terms. Taken over the total likely sales of Black Ops this represents a significant increase in potential revenue if the disparity between price and inflation is maintained.
These new figures add credence to Activision's previous announcement that day one sales of Black Ops had eclipsed Modern Warfare 2 by some £30m worldwide.
No comments:
Post a Comment